Elevate Your Content Game: 20 Must-Try Social Listening Tools for Strategic Success

You must have heard that content is king in the digital marketing arena. Haven’t you? However, creating compelling content that resonates with your audience requires more than just creativity—it demands strategic insights. This is where free social listening tools come into play. 

By monitoring brand mentions, tracking competitors, and analyzing customer feedback, you can tailor your content to align with audience expectations. These tools enable proactive crisis management, optimize campaign performance, and identify influencers for collaboration. Social listening not only measures content impact but also informs strategic adjustments, ensuring that you stay responsive to market sentiments, enhance customer experience, and maintain a positive online reputation.

The 20 Must-Try Social Listening Tools

20. Trackur

Trackur is a social media monitoring tool designed to track mentions and brand reputation effectively. This platform equips businesses with the insights needed to shape a targeted and impactful content strategy. By monitoring relevant conversations and brand sentiment, Trackur provides you with a comprehensive understanding of your business's online presence, enabling you to refine your content strategy for maximum impact.

19. Awario

Awario is a go-to tool for brand management, offering a powerful and cost-efficient solution. Its versatility, from 24/7 brand monitoring to precise social listening using Boolean searches, makes it ideal for mid-sized businesses. Being in the market since 2015, the tool covers everything from market analysis to customer support on social media. 

With a real-time monitoring dashboard, Awario ensures holistic brand health management, including reputation monitoring and crisis management. Having delivered over 37 million mentions daily, it is a comprehensive solution for market research, competition analysis, audience insights, and sales strategies, all within one software.

18. Buzzsumo

Established in 2013 and embraced by thousands of marketers globally, BuzzSumo stands as the ultimate content marketing tool. Offering a 30-day free trial for swift access to content research and performance insights, it covers data from Facebook, Twitter, Pinterest, Reddit, and more. 

With features like large-scale content analysis, influencer tracking, trending news stories, and media alerts, BuzzSumo provides a comprehensive solution in one subscription. As the world’s largest index of social engagement data, boasting over 300 trillion engagements, 8 billion articles, and continuous indexing, BuzzSumo delivers reliable and high-quality data for marketers.

17. Keyhole

Keyhole plays a crucial role in elevating content strategy for marketers. Through social listening, influencer tracking, and analytics, it offers important insights that enable you to enhance and optimize your content approach. 

Just like other social listening tools in the list, the platform's ability to analyze influencers and filter based on geo-location and keywords in bios helps in identifying key advocates to enhance content reach. By leveraging analytics, you can gain a deeper understanding of hashtag performance, audience engagement, and popular content themes, enabling you to make informed decisions to elevate your overall content strategy. 

16. Agorapulse

Agorapulse stands out as a robust and versatile social media management tool, offering an integrated platform for Facebook, Twitter, Instagram, LinkedIn, TikTok, and YouTube. Its unified social inbox streamlines communication by consolidating messages, comments, and reviews in one centralized space. 

The intuitive publishing feature facilitates collaborative planning and scheduling of content across multiple channels, ensuring a cohesive and strategic approach to social media management. Agorapulse's insightful analytics empower data-driven decision-making, providing you with actionable insights to optimize your content strategy and overall social media performance.

15. Crimson Hexagon

Crimson Hexagon focuses on deepening insights into audience sentiment through advanced social media analytics. This tool enables you to gain a profound understanding of how your audience perceives your brand. 

By analyzing sentiment, you can improve your content strategy based on real-time data, ensuring that your messaging resonates effectively with your target audience. Crimson Hexagon helps tweak content strategy by incorporating audience sentiment analysis into your decision-making processes.

14. Zoho Social

Zoho Social stands as a collaborative platform designed to streamline social media management. Covering content planning, scheduling, and team collaboration, Zoho Social provides an efficient workflow for managing your social media presence. 

By offering a comprehensive suite of free social listening tools, Zoho Social ensures that businesses can adopt a cohesive and strategic approach to content creation and distribution across various social channels.

13. Sysomos

Sysomos excels in transforming social intelligence into actionable insights, offering robust analytics for informed decision-making. This tool equips you with the tools needed to fine-tune your content strategies, ensuring optimal engagement and impact across various social media platforms. By leveraging data-driven insights, businesses can stay ahead in the competitive social landscape, making Sysomos an invaluable asset for elevating content strategy.

12. Synthesio

Synthesio focuses on social media listening and analytics, providing businesses with valuable insights into online conversations. By gaining a deeper understanding of trends and audience sentiments, you can upgrade your content strategies for optimal impact. Synthesio's capabilities in social media listening make it a key tool for businesses looking to stay informed and make data-driven decisions in shaping their content strategies.

11. Reddit Keyword Monitor Pro

Reddit Keyword Monitor Pro specializes in monitoring discussions on the influential platform, Reddit. By tracking relevant conversations and insights, you can tailor the content strategy of your business to align with the discussions that matter most to your brand on Reddit. This tool provides a unique and targeted approach to content strategy by staying attuned to the pulse of discussions on this popular platform.

10. CrowdTangle

CrowdTangle stands out as a social analytics tool that tracks content performance across various social media platforms. By providing valuable data, CrowdTangle ensures your brand stays ahead in the competitive social landscape. Its capabilities in tracking content performance make it an indispensable tool to optimize your social media presence.

9. Digimind

Digimind specializes in social media listening and competitive intelligence. By monitoring trends and understanding competitor strategies, businesses can stay ahead of the curve. Digimind helps you augment your content strategies for optimal impact and resonance, making it an essential tool to navigate the dynamic digital landscape effectively.

8. offers a unified platform that combines social media marketing and customer experience management. This all-in-one solution empowers businesses to manage, publish, and analyze content across various channels seamlessly. ensures a strategic and streamlined approach to SEO content writing tips, creation and engagement, making it a valuable tool for your business if you want to boost your social media presence and overall content strategy.

7. Brand24

Brand24 is a comprehensive tool for managing brand reputation and monitoring social media conversations. By providing insights into online discussions and sentiments, Brand24 ensures that businesses stay informed and agile in shaping their content strategies based on real-time consumer feedback. Its focus on managing brand reputation makes it a crucial tool for businesses looking to maintain a positive online presence.

6. Statusbrew

Statusbrew provides a holistic suite for social media management, publishing, and analytics. You can optimize your content strategies for maximum impact, thanks to Statusbrew's comprehensive approach. With features ranging from a unified inbox to insightful analytics, Statusbrew empowers you to streamline your social media efforts and surpass your content strategy across major platforms.

5. Talkwalker

Helping 2500 brands, Talkwalker is praised for its accuracy in sentiment analysis and its ability to provide comprehensive insights into online conversations. This powerful media monitoring or say, the one of the best social listening tools extends beyond social media platforms to include websites, print, TV, and radio broadcasts. Notably, its image recognition technology enables the identification of brand or product-related posts even when not explicitly mentioned in captions.

4. Sprout Social

Founded in 2010, Sprout Social is known for its user-friendly interface, strong customer support, and its role in enhancing social media engagement and collaboration within teams. Its intuitive platform offers comprehensive social media management solutions, encompassing publishing, engagement, customer care, influencer marketing, advocacy, and AI-powered business intelligence. Catering to organizations of all sizes, Sprout Social enables them to be open, real, and empathetic online, fostering authentic connections with consumers to drive business success.

3. Mention

Mention is a comprehensive social media marketing solution that empowers brands and agencies to grasp audience perception across social media and the web. Founded in 2012, Mention's customer base has exceeded 750,000 users in over 125 countries, with over 4,000 enterprise clients. 

The platform monitors diverse sources, including social media, forums, blogs, news, and review websites, offering insights to analyze competition, manage brand perception, listen to the audience, and pilot social channels. Marketers worldwide are leveraging Mention's marketing suite to grow their brands and stay ahead in the digital landscape.

2. Hootsuite

Hootsuite is well-regarded for its user-friendly interface and time-saving features. It is a web-based application that facilitates the management of multiple social media accounts and platforms. It empowers organizations to execute marketing campaigns, expand their audience, and disseminate targeted messages across various channels. 

Hootsuite's distinctive social media dashboard enables teams to collectively schedule updates on platforms like Twitter, Facebook, LinkedIn, and WordPress. With capabilities for web, desktop, and mobile usage, users can also track campaign results and industry trends, allowing for quick adjustments to tactics.

1. Brandwatch

Being the world’s most trusted social media monitoring and analytics software, Brandwatch is a comprehensive enterprise social intelligence suite designed for businesses of all sizes. With its consumer intelligence platform and social media management solution, Brandwatch empowers more than 5000 brands in the world to analyze and extract actionable insights from online conversations across various platforms. 

Its robust features, including 50+ filters, search tools, powerful segmentation, real-time charting, proprietary technology, a fast & intuitive interface, search operators, personalized sentiment, shareable dashboards, AI-enriched data, historical consumer conversations, and powerful APIs, make it a valuable tool for enhancing brand awareness, reputation, and customer engagement.

In conclusion, 

The selection of free social listening tools is pivotal for businesses aiming to succeed in the digital landscape. Each of the mentioned tools offers unique strengths and capabilities, catering to diverse needs in social media management and analytics. Whether it is refining content strategies, monitoring brand reputation, or harnessing social intelligence, these tools serve as indispensable assets for businesses looking to thrive in the dynamic world of digital marketing.

GS Athwal
(Digital Marketing Specialist)

Having a remarkable track record of 10+ years of experience in the industry. 

I excel in managing marketing campaigns to drive effective business solutions for my clients that let them leave a lasting impression on their targeted audiences through digital platforms.

As a Digital Marketing Specialist, I proudly lead Green Apple Media Solutions and have successfully assisted many national and international brands as well as politicians, establishing a strong online presence.

Latest Posts