How to Choose the Right Hashtag for Social Media Marketing in 2024?

Ever wondered where people are turning to first in their quest for information? Surprisingly, HubSpot reveals that 5% of consumers prefer scouring social media over traditional search engines. But it goes beyond mere preference; a staggering 31% actively rely on social media to quench their thirst for knowledge. In this era of dynamic shifts in consumer behaviour, why not harness the potential of crafting the right hashtag for social media marketing strategy? #JoinUs as we delve into the art of #HashtagMastery, unlocking the secrets to boosting your brand’s visibility and engagement in the ever-expanding realm of social media.

Understanding Your Audience

Success begins with understanding your audience. Identifying your target demographics and analyzing their interests and preferences is the foundation for a successful hashtag strategy. Are your followers more drawn to formal language or casual banter? Do they engage with specific topics or trends? Tailoring your hashtags to match the behavior and language of your audience is key to connecting with them on a deeper level.

Researching Relevant Keywords

Do you know, according to some resources, that using hashtags can increase engagement, and posts with at least one hashtag have 12.6% more engagement than those without? If that is true, then why not use the relevant keywords in your post?

Effective hashtag selection involves thorough research into relevant keywords within your industry. This step not only enhances your content's discoverability but also positions your brand amidst trending discussions. For this, leverage social media management tools, such as Hootsuite, Buffer, or Sprout Social, to conduct comprehensive hashtag research. These tools often include features that allow you to monitor trending topics, track hashtag performance, and schedule posts for optimal visibility. Integrating these tools into your social media strategy streamlines the process of researching, implementing, and analyzing the effectiveness of your chosen hashtags.

Use Hashtag Aggregators and Analytics Tools

Hashtag aggregators and analytics tools provide quantitative insights into the performance of your chosen social media marketing hashtags. Analyze metrics such as reach, engagement, and impressions to gauge the effectiveness of your hashtag strategy. Tools like Instagram Insights, Twitter Analytics, or specialized third-party analytics platforms can help you refine your approach based on real-time data and user interactions.

Popular hashtag aggregator tools include

  • Hootsuite
  • Curator
  • Keyhole
  • Ritetag
  • Hashtagify
  • Taggbox
  • The Wallrus
  • Sprout Social
  • Tint
  • EmbedSocial

Niche-Specific Hashtags

Crafting hashtags that resonate within your niche is a crucial aspect of a successful social media strategy. Niche-specific hashtags help you reach a more targeted audience interested in your industry or particular content. Create unique and memorable tags that reflect your brand's identity and are tailored to the specific themes associated with your products or services. By doing so, you not only increase the relevance of your content but also foster a sense of community among your followers who share common interests.

Competitor Analysis

Analyzing the hashtag strategies of your competitors provides valuable insights into what works and what does not within your industry. Identify competitors with a strong social media presence and study the hashtags they use in their posts. Take note of the frequency, diversity, and engagement levels associated with their chosen tags. This analysis can help you discover new trends, understand your competitive landscape, and inspire the creation of unique hashtags that set your brand apart.

Balancing Popular and Niche Hashtags

Finding the right balance between popular and niche hashtags is essential for optimizing your social media reach. The Hootsuite report suggests that using branded hashtags can increase brand awareness by up to 70%. In that scenario, while popular hashtags increase the visibility of your content to a broader audience, niche hashtags help you connect with a more targeted and engaged community. Striking the right balance ensures that your content is discoverable by a wide audience while still reaching those who are genuinely interested in your niche. Experiment with different combinations to discover the optimal mix for your brand.

Monitoring and Adjusting

Knowing how to use hashtags on Facebook, Instagram, or any other social media platform is crucial for effective social media marketing as the social media trends and user behaviours evolve. Regularly monitor the performance of your chosen hashtags by analyzing engagement metrics, reach, and overall campaign success. Use built-in analytics tools on platforms like Instagram, Twitter, or Facebook to track the effectiveness of your hashtags. A few years ago, Twitter reported that tweets with hashtags can increase engagement by almost 100% for individuals and 50% for brands. Similarly, HubSpot has also analyzed that tweets with hashtags are more likely to be retweeted than those without. So, based on the data on your post on social media, be prepared to adjust your strategy. If certain hashtags consistently underperform, consider replacing them with more relevant or trending alternatives. Flexibility and adaptability are key to staying ahead in the ever-changing landscape of social media.

Learn from Influencers

Influencers often possess a deep understanding of an effective hashtag for social media marketing usage within their respective niches. Analyze the hashtags influencers in your industry use and observe how they engage with their audience. Learning from influencers can provide insights into trending tags, community preferences, and effective strategies for maximizing reach. Emulate their approach while tailoring it to align with your brand's unique voice and goals.

Find a Unique Hashtag

Creating a unique and branded hashtag for your business or specific campaigns can set you apart from the competition. A distinctive hashtag enhances brand recognition and encourages user participation. Ensure that your unique hashtag is memorable, relevant to your brand or campaign, and not easily confused with others. Promote its usage consistently across your content to strengthen its association with your brand.

Use Clear Hashtags

Clarity is key when it comes to hashtag usage. Opt for clear and concise hashtags that directly relate to your content or campaign. Avoid overly complex or ambiguous tags that might dilute your message or lead to unintended associations. Clear hashtags improve the discoverability of your content and make it easier for users to engage and share, contributing to the overall effectiveness of your social media marketing efforts.

Trending Hashtags in 2024

Staying updated on the latest trends in social media marketing hashtags is paramount for individuals and businesses alike. Each platform has its unique pulse, with trending hashtags serving as the heartbeat of the online community. From Facebook's dynamic discussions to Instagram's visual storytelling, Twitter's real-time updates, and YouTube's diverse content, each platform boasts its own set of marketing trends 2024. Let's check out some of the most popular hashtags in 2024 and the right frequency of tags to use:

Social Media Platform




Twitter (X)


Maximum Number of Tags Allowed



No Limit


No Limit

Optimal Tags to Use






Trending Hashtags









































































































































Considering Hashtags for Your New Startup, but Still in Doubt of Their Impact?

The impact of hashtags on small businesses is profound. Let me give you an example. It is the success story of Esurance's #esurancesave30 campaign held in 2014 that will serve as an inspiration. Esurance's strategic use of the hashtag during a high-profile event like the Super Bowl demonstrated the power of timing and relevance. Within just one hour of airing the ad, the hashtag erupted across social media platforms, amassing a staggering 1.4 million mentions. The subsequent surge in followers, with 40,000 gained within minutes and an impressive 250,000 in the following days, underscores the viral effect that a carefully chosen hashtag for social media marketing can unleash. 

So, whether you are launching a new product, running a promotion, or simply aiming to boost your online presence, do not underestimate the transformative power of a well-thought-out hashtag. It could be the catalyst that propels your small business into the spotlight and creates a social media buzz that extends far beyond your initial expectations.

GS Athwal
(Digital Marketing Specialist)

Having a remarkable track record of 10+ years of experience in the industry. 

I excel in managing marketing campaigns to drive effective business solutions for my clients that let them leave a lasting impression on their targeted audiences through digital platforms.

As a Digital Marketing Specialist, I proudly lead Green Apple Media Solutions and have successfully assisted many national and international brands as well as politicians, establishing a strong online presence.

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